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  3. Glossary

Glossary

CR (Conversion rate)

The conversion rate for the lockers is calculated by the number of clicks. Showing the percentage of clicks that lead to a conversion. This metric is used to be compatible with the CPA Networks statistics calculations and it is different from the vCR.

EPC (Earnings per click)

The earnings per click metric shows how much you earn per click in average. This metric is calculated when you divide the revenue by the number of clicks.

EPM (Earnings per million)

This is your total revenue for the period divided by the total visitors, multiplied by 1.000. This metric shows what you are earning in average for every 1.000 visitors that come to the locker.

vCR (Visitor conversion rate)

This is the visitor conversion rate showing in percentages how many of your visitors complete the locker steps.